Zeiss LRF Industrial Design

Optilogic Inc || 2014

Being a leader in commercial and consumer laser range finders, Optilogic Inc approached Zeiss optics with an opportunity to redefine the outdoor LRF market. They turned to Artifex to deliver a design that was oriented for the outdoor recreation market yet still reflected Zeiss' design aesthetics. We pushed the sleek modern look while maintaining the ability to weather proof the design.

  • Markets: Commerical, Consumer, Outdoor Retail
  • Services: Concept Generation, Industrial Design, CAD Rendering